Christine began her digital marketing career in Silicon Valley in 1999 where she was a core member of two start-ups. Here, she gained tremendous experience in digital marketing and client consulting services within the FMCG industry and became a pioneer in one-to-one marketing.
After completing her MBA, she joined Janssen as Multichannel Manager in EMEA and, over time, gained global responsibilities. While she supported the international launch teams at Janssen, she received various Johnson & Johnson marketing excellence awards for DTC and integrated HCP programs. During her last year at Janssen, she helped launch a successful European customer orientation change management program.
Christine joined Boehringer Ingelheim as Customer Operations Team Leader in 2012 where she was responsible for Multichannel, CRM, Business Intelligence, Training, and Congress and Events. In just one year, she was the first country worldwide to introduce iPads with Veeva and some other innovative solutions truly improving the customer experiences of Boehringer Ingelheim.