Industry: Automotive
Marketing Automation Tools Comparison
Situation:
The headquarters of the European branch of one of the top three car manufacturers in the world wanted to define a standardized approach when it comes to Marketing Automation supported by a tool for all the European markets to adopt.
Project:
To make sure the right tool was selected, the customer asked ATOM Ideas to perform a comparison of two of the software industry standards when it comes to Marketing Automation. These tools were selected based on the existing IT landscape and already existing presence in some of the European markets.
Result:
ATOM Ideas made a SWOT comparison of the selected tools. In addition, the integration ability of various solutions were investigated and an industry benchmark was provided. ATOM Ideas provided the customer with an extensive document, an executive summary and guiding advice.
