Industry: Life Sciences
Digital Transformation Strategy Introducing Marketing Automation
Shifting their customer engagement model towards more digital channels, this global pharmaceutical company wanted to introduce their new business model in a phased approach. First by rolling out a new CRM platform, then extending the platform and services on a Medical Information portal, and finally, driving visitors traffic towards this portal using a Marketing Automation tool.
Within the transformational journey, ATOM Ideas was asked to participate in various phases of the project. Together with our CRM partner, C-Clear Partners, the fundamentals of the CRM strategy and platform were provided, supporting the customer in set up and implementation. In the next phase, the portal solution requirements were defined covering content and services. Afterwards, the architecture of the portal solution and integration requirements with the CRM platform were designed. Finally, an implementation guide for the marketing automation tool and definition of the customer journeys were provided.
The customer investment resulted in a solid environment from a technical point of view, but also from an internal process point of view to roll out marketing automation campaigns in an efficient way.