Industry: Manufacturing
Benchmark Solutions to Manage Lead Generation Processes
Situation:
A global market leader in providing industrial productivity enhancing solutions had an issue with the qualification of leads and the transferring the correct leads from the marketing to the sales team into their CRM application.
Project:
The customer requested a tooling study comparing several industry leaders within the lead management segment based on several business requirements and taking their current IT landscape into account with the goal to select and roll-out one of these tools on a global scale.
Result:
ATOM Ideas provided and presented an analysis on the various tools, based on the defined criteria with a pricing simulation and a well-founded recommendation.
